No, it’s not cockney rhyming slang.
Our planners at Dare wanted to highlight Vodafone’s presence on Twitter. Unlike a lot of bandwagon-loving brands out there, Vodafone has a genuine relationship with Twitter, being the only mobile service provider to send tweets to your mobile (the others let you send tweets by sms but not receive them). They also have a pretty decent Twitter thread that offers customer support.
Fabi and I sat down with said planners and some wine and came up with the idea of a Twitter treasure hunt: hide goodies in Vodafone stores around the UK, twitter clues from Vodafone’s Twitter profile, and the first person to reach the right store and say the magic word wins an HTC Magic. We gave away 20 handsets throughout May. Clues were written by the lovely Nicky P.
