Our planners at Dare wanted to highlight Vodafone’s presence on Twitter. Unlike a lot of bandwagon-loving brands out there, Vodafone has a genuine relationship with Twitter, being the only mobile service provider to send tweets to your mobile (the others let you send tweets by sms but not receive them). They also have a pretty decent Twitter thread that offers customer support.
Fabi and I sat down with said planners and some wine and came up with the idea of a Twitter treasure hunt: hide goodies in Vodafone stores around the UK, twitter clues from Vodafone’s Twitter profile, and the first person to reach the right store and say the magic word wins an HTC Magic. We gave away 20 handsets throughout May. Clues were written by the lovely Nicky P.
So I’ve started a blog for my writing group, as we’ve been having trouble finding time to meet up in the flesh. It’s a place for us to share our writing-in-progress and feed back to each other. It’s a bit lean at the moment but will hopefully fill up soon. I’ve put a couple of stories on there to get the ball rolling.
Here’s a taster…
…The flight was uneventful, and Bob was pleased to discover that the complimentary peanuts were honey and not dry-roasted. He ordered a bloody mary, then wondered if that made him look sexually ambiguous, then thought that if he was Spanish or Italian he wouldn’t have to worry about such things. But Bob was English, and so was compelled to worry about both his appearance and his social status on a regular basis…
An idea for Sony Ericsson Walkman phones: make Dave Grohl your puppet for a night. It’s this meets this with a little of this and a dollop of this.
Add ‘commands’ to the site using twitter, google maps or sms, and your favourite hirsute musician picks them up on his phone: befriending hobos in Soho, busking at Buckingham, or stripping at Stone Henge – you say it, he does it, we film it, and it all goes out live and online. The artists that rock your world, right under the thumb.
A while ago I did a weekend sculpture course at St Martins, run by a lovely man called Jefford Horrigan. It was wonderful to do something creative in a non-advertising way, and also great for the thighs. All that squatting to lay on wet plaster and standing to reappraise.
Not sure if my end result really did the course justice, but anyway, here’s a picture of a giant hand. It may have ended up on the skip, but the experience stayed with me.
A film to promote Dare’s 2009 grad scheme. I created this with my art director, Fabi, and editor extraordinaire, Kooch. It stars 100% genuine parents of Dare employees and was a lot of fun to make.
This is the trailer for Who is Johnny X – a campaign we created for Sony Ericsson’s new Xperia phone. It’s a 9-part thriller, perhaps closer to a piece of entertainment than a typical ad. Line-blurring is fun.
A product idea: portable door locks for special-edition Lynx packs.
The bolt uses suction cups to affix to any door and provide instant privacy, whether you’re upstairs at a party, in the stationary cupboard, or hiding in the pantry at your cousin Mervyn’s bar mitzvah.
Another story I’ve been working on for my writing group…
You were asleep.
I was out in a bar in Hoxton with some people I’d just met.
You were asleep.
It was a Korova-neon techno cattle market of a bar, trying too hard to live up to the location.
One of our group was a beautiful girl and I felt my light diminish as she sucked all matter in towards her. I became lost Read the rest of this entry »
This is a story I wrote. It was selected for Tales of the Decongested, a short story event held at Foyles bookshop. I’ll be reading it out at the July event on Friday 25th.
Ricardo and I gatecrashed Fallon and RSA’s shoot, along with kick-ass photographer Dario Mitidieri, to get a load of stills for our new Sony HD site. Sony UK are sponsoring ITV’s Formula 1 coverage, and the campaign is all about testing high definition to the limit.
Posted by Amy 
Posted by Amy 
Posted by Amy 
